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From Polaroid to Impossible [020_00309]

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From Polaroid to Impossible

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While the world evaporates into the digital, the anachronistic-looking Polaroid snapshot dominates media and advertising. On the art market recently, the sale of the photography collection owned by Polaroid inventor Edwin Land to the Viennese photography museum WestLicht marks a trend toward the analog. Beginning in the 1960s, Polaroid supplied artists around the world, from Ansel Adams to Andy Warhol, with each one of the imperium’s latest products. In return, 4400 works by 800 photographers found their way into the company’s International Collection at the European headquarter near Frankfurt am Main. In 2008, when the last instant film factory was rescued from demolition by the company Impossible, the founder’s commitment to collecting could be carried on as well. This publication features selected Polaroid masterpieces and new Impossible instant photography by contemporary artists such as Stefanie Schneider and Nobuyoshi Araki. © Hatje Cantz Verlag